Marketers gambleon lucky day: 7-7-07Rockford Register Star, IL - 3 hours agoStationery company Gartner Studios partnered in the promotion, which had more than 400 entries, to provide invitations, decorations and favors, …Ad Track: Marketers bet on lucky 777; that's July 7, 2007 USA Todayall 2 news articles

Wedding Favors - Unique IdeasAmerican Chronicle, CA - May 28, 2007Wedding favors have been gifts that are given to those that assisted with the long trials of getting the blessed union to occur. …Bridal Shower Favors and Games American Chronicleall 2 news articles

Marketers are in seventh heaven about a calendar quirk coming this summer: July 7, 2007 — and its link to lucky 777. Hotels, casinos and even Wal-Mart Stores have seven-centric promotions for the seventh day of the seventh month of 2007.